Apps Daily: Selling an unconventional product through an absent channel to an unwilling customer
Dipayan Chatterjee
Campaign details
Brand owner: Apps Daily SolutionsAgency: MinorityBrand Creation and ManagementBrand: Apps DailyCountry: IndiaChannels used:Packaging and designMedia budget: Up to 500k
Executive summary
Mobi was a company that defied conventional logic by starting a business selling mobile apps offline through retail. Rebuffed by retailer and consumer alike, Mobi was caught in a situation where it was selling an unconventional product through a non-existent channel to a consumer who found it irrelevant. Through shrewd...