Tempo Toilet Paper: The Perfect Man
Eva Ng
Campaign details
Brand owner: SCA TissueAgency: Publicis Hong KongBrand: Tempo Toilet PaperCountry: Hong KongChannels used: Internet - display, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Product and other sampling, Sales promotion, Social media, TelevisionMedia budget: 1 - 3 million
Executive summary
In Hong Kong, Tempo's growth was plateauing. Its business in premium paper handkerchiefs and box facials was hitting saturation. Toilet paper represents 57% of the household paper category value share. For long-term growth, this was the only place left....