Tempo Toilet Paper: The Perfect Man

Eva Ng

This case study describes how Tempo, the paper products brand, increased its market share in Hong Kong.

Tempo Toilet Paper: The Perfect Man

Eva Ng

Campaign details

Brand owner: SCA TissueAgency: Publicis Hong KongBrand: Tempo Toilet PaperCountry: Hong KongChannels used: Internet - display, Mobile and apps, Newspapers, Online video, Outdoor, out-of-home, Product and other sampling, Sales promotion, Social media, TelevisionMedia budget: 1 - 3 million

Executive summary

In Hong Kong, Tempo's growth was plateauing. Its business in premium paper handkerchiefs and box facials was hitting saturation. Toilet paper represents 57% of the household paper category value share. For long-term growth, this was the only place left....

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