Lifebuoy: Help a child reach five

This case study describes a campaign by Lifebuoy, the hygiene and cleansing brand, that aimed to decrease deaths in children under five globally.

Lifebuoy: Help a child reach five

Varsha Chawda, Jane Dorsett and John Gamvros

Campaign details

Brand owner: UnileverAgency: Lowe Lintas & Partners and PHDBrand: LifebuoyCountry: India, IndonesiaChannels used: Events and experiential, Internet - general, Internet - search, Online video, Public relations, Radio, Social media, TelevisionMedia budget: 1 - 3 million

Executive summary

Diarrhoea is the second leading cause of death among children under five worldwide. It kills more children than malaria, AIDS and measles combined.1Yet most are unaware of this and that this tragedy can be easily...

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