Lifebuoy: Help a child reach five
Varsha Chawda, Jane Dorsett and John Gamvros
Campaign details
Brand owner: UnileverAgency: Lowe Lintas & Partners and PHDBrand: LifebuoyCountry: India, IndonesiaChannels used: Events and experiential, Internet - general, Internet - search, Online video, Public relations, Radio, Social media, TelevisionMedia budget: 1 - 3 million
Executive summary
Diarrhoea is the second leading cause of death among children under five worldwide. It kills more children than malaria, AIDS and measles combined.1Yet most are unaware of this and that this tragedy can be easily...