DiGi Telecommunications: Dear Malaysians – Renewing hope, one apology at a time
Pamela Chia
Campaign details
Brand owner: DiGi TelecommunicationsAgency: Naga DDB MalaysiaBrand: DiGi TelecommunicationsCountry: MalaysiaChannels used: Online video, Social mediaMedia budget: Up to 500k
Executive summary
From general rudeness to political and racial tensions, there was much for Malaysians to be angry with fellow Malaysians about. DiGi saw an opportunity for spreading positivity during Malaysia's two biggest events, Hari Raya Puasa and National Independence Day, through a video depicting Malaysians apologising in public to other Malaysians.
The results...