2009: the view from the top

Six industry leaders (from WPP, Aegis, Lastminute.com. Publicis, Starcom and Bird’s Eye Iglo) give advice on how to meet the challenge of the recession.

2009: the view from the top

Alexandra Jardine

Sir Martin SorrellChief executive, WPP Group

There is no doubt that 2009 will be a very tough year. There will be a slowdown and/or recession in the western markets of the US and western Europe (principally the UK, France, Germany, Italy and Spain).

There will also be a slowdown in the traditional media, particularly newspapers, magazines, radio and network television. However, there will be growth in the BRICs (Brazil, Russia, India and China), with a major challenge particularly for Russia and some of the Next 11 (Bangladesh, Egypt, Indonesia, Iran, Mexico,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands