Crowds, products and places: how mobile is reinventing market research

This event report shows how companies are using "mobile outsourcing" to enhance their marketing research.

Crowds, products and places: how mobile is reinventing market research

Brian CarruthersWarc

In any advertising campaign, it's usually the creative that takes the kudos, but successful creative is backed by market research and consumer insight. And as more and more marketing expenditure shifts into digital, and specifically mobile, so too more and more research is moving in the same direction as technology enables new techniques and the application of older methods at greater speed and lower cost. There were examples of both at MRMW Europe 2016 (Market Research in the Mobile World), held in London in September 2016.

Crowdsourcing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands