FC Zurich Women: Escort Men

This case study demonstrates how FC Zurich Women, a football team that regularly makes the UEFA Women's Champions League, put women's football in the spotlight in Switzerland for the first time.

FC Zurich Women: Escort Men

Agency: Freundliche Gruesse

Objectives

FC Zurich Women regularly make the UEFA Women's Champions League. The targets were therefore mostly set in relation to the previous year's game at the same stage of the competition (round of last 32) against Sparta Prague in October 2013.

Communication objectives:

  • Exceed the media coverage of the previous year's Champions League match. Benchmark 2013: 12 news articles. 
  • Exceed earned media contacts of the previous year's Champions League match. Benchmark 2013: 4.7 million earned contacts.

Marketing objectives:

  • Activate more participants than the average attention at league home matches of FC...

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