10 global trends in alcohol
Michael BrennanTrajectory Partnership
From high levels of youth unemployment in Europe, to a more widespread health and well-being agenda, drinks manufacturers are finding that many global trends are impacting their market.
The global market for alcoholic drinks captures many of the key dynamics of today's global economy and society. We can see stagnation and decline in many developed markets juxtaposed with rapid growth in many of the developing markets. We see health and well-being trends impacting on the sector globally – along with increasing regulatory pressures and a resurgent (religious) conservatism in many...