Adstats: Global media consumption

This article analyses media consumption data from 32 countries, finding that people spend an average of 11.3 hours per day consuming media.

Adstats: Global media consumption

Respondents from 32 countries included in a GlobalWebIndex survey spent an average of 11.21 hours a day consuming media in Q3 2014. Of this time, 54% – or 6.07 hours – was spent online. Of the key markets, Brazilians spent the most time consuming media; 14.0 hours a day. US audiences watched the most TV – up to 3.4 hours a day on broadcast TV and 0.9 hours online. Chinese consumers watched the least TV overall, but had the strongest penchant for online TV; 1 hour a day. Globally, 56% of respondents used a mobile phone...

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