Strong trading conditions support global marketers
Suzy YoungWarc
- Headline GMI recorded 56.7 in June, indicating a favourable outlook
- Marketer optimism is highest in the Americas for fourth consecutive month
- Marketing budgets continue to rise
Latest data signalled that confidence among global marketers stayed positive in June, reported Warc’s Global Marketing Index.
Globally, the headline GMI measure – which takes into account marketers’ expectations for trading conditions, marketing budgets and staffing levels – recorded an index value of 56.7 this month, where a reading...