Global Marketing Index, June 2012: Marketers cut spend as global confidence deteriorates

June 2012 results from Warc's Global Marketing Index, a monthly indicator of the state of the marketing industry, which tracks trading conditions, staffing levels and budgets.

Global Marketing Index, June 2012: Marketers cut spend as global confidence deteriorates

Suzy Young

  • Marketing budgets reduced in all regions but the Americas
  • Trading conditions worsen but remain positive
  • Global staffing levels continue to rise but rate of recruitment is slowing

Marketing budgets were scaled back in June according to Warc’s latest Global Marketing Index. The index shows a reading of 47.3, down three points from last month’s reading of 50.3. Confidence plummeted as the global economic recovery faced further risks due to the eurozone debt crisis and fears of a slowdown in China.

Above 50 = generally improving; below...

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