Integrated Communications
Finding Your Level in Integrated Communications
John Griffiths Planningaboveandbeyond
The term integrated communications has lost much of its meaning, as it has become bandied about just as it became partly discredited when vocal proponents went through successive attempts to bundle or unbundle the separate offerings.
Put simply, integrated communications can be seen as the attempt by agencies of all kinds to secure more business by bringing together a number of separate communication disciplines, in the hope that by doing so turnover can be increased as clients put more (or all) eggs in the...