Disney mixes storytelling and cutting-edge tech

Stephen Whiteside

This event report outlines how The Walt Disney Company, the entertainment group, plans to use artificial intelligence and machine learning to build brand engagement in multiple areas of its business.

Disney mixes storytelling and cutting-edge tech

Stephen WhitesideWarc

"If we do our jobs right, you shouldn't see the tech at all," Kathy de Paolo, The Walt Disney Company's VP/Engineering, told delegates at the 2017 South by Southwest (SXSW) Conference in Austin, Texas.

"We always like to say at Disney, 'Technology is in service of the story.'"

Turning this philosophy into meaningful practice, de Paolo offered, will be especially important as artificial intelligence (AI) and machine learning (ML) - two smart technologies that can process data ranging from human speech to complex statistics, adapt based on these inputs, and deliver...

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