Twitter brings clarity to its brand

This event report outlines how Twitter, the digital media platform, has aimed to bring greater clarity to its brand.

Twitter brings clarity to its brand

Stephen WhitesideWarc

In early October 2016, Twitter unveiled an outdoor ad campaign highlighting its central role in driving the latest cultural, social and - thanks to Donald Trump's near-incessant tweeting - political conversations.

More specifically, the brand's marketing team wanted this slate of billboards - erected in major cities like Los Angeles, New York, and San Francisco - to demonstrate that its service enables the sharing of information, provides space for personal expression, and is not simply a tool for reaffirming the user's existing worldview. Such a positioning, in fact, is embodied by...

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