Twitter brings clarity to its brand
In early October 2016, Twitter unveiled an outdoor ad campaign highlighting its central role in driving the latest cultural, social and - thanks to Donald Trump's near-incessant tweeting - political conversations.
More specifically, the brand's marketing team wanted this slate of billboards - erected in major cities like Los Angeles, New York, and San Francisco - to demonstrate that its service enables the sharing of information, provides space for personal expression, and is not simply a tool for reaffirming the user's existing worldview. Such a positioning, in fact, is embodied by...