Digital and Mobile maintain rapid growth rate
World Economics
- Global marketing budgets expand for 32nd successive month
- Recovery in European marketing budgets continues as budgets in Americas decline
- Staffing levels expand, but at a slowing rate
Overview
The Headline Global Marketing Index (GMI) for October registered a value of 55.2 up from its value in September. This indicates that global marketing activity is expanding at a steadily pace but the rate of growth is down from the 2014 YTD average of 60.5. In October marketing activity grew in all regions with the headline GMI values...