Tips and tricks of Snapchat audience engagement

This event report provides tips for marketers seeking to engage consumers on Snapchat, the mobile messaging app.

Tips and tricks of Snapchat audience engagement

Geoffrey Precourt Warc

Technology is grounded in data, and Imran Khan – Chief Strategy Office at Snap Inc., the parent company of messaging app Snapchat – brought a passel of factoids to the stage of the Interactive Advertising Bureau's (IAB) 2017 Annual Leadership Meeting (ALM).

His data-driven insights included:
  • "The golden era of the personal computer was between 1980 and 2010", with PC shipments reaching their peak in 2010, when 350 million were shipped.
  • The iPhone came to market in 2007 and, a year-and-a-half later, began to grab growth from the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands