From the editor: The engaging fan experience
Colin GrimshawWarc
Sports Marketing
This article is part of a collection of articles on how to engage with fans through sports marketing. Read more.
Sports Marketing is big business. The 2014 FIFA World Cup in Brazil brought in $1.4 billion in sponsorship deals with 20 major companies. This year's Olympic Games, also in Brazil, is expected to bring in around $1 billion in sponsorship. This summer also sees the UEFA European Football Championships, staged in France and expected to raise over $500 million from sponsors.
Big as those sums are for...