Global Marketing Index stays positive in August
Tom Bristow and Joseph CliftWarc
- Headline GMI rises 1.3 points from July
- Marketing budgets decrease in Asia Pacific, stay flat in Europe and increase in Americas
- Trading conditions continue to improve
- Staffing levels at 16-month high
Business conditions for the marketing industry improved overall in August, though there were variations in regional expectations for marketing budgets, according to Warc’s Global Marketing Index (GMI).
The global headline GMI measure – which takes into account marketers’ views on the state of marketing budgets, trading conditions and staffing levels across all regions – rose from...