Colombian Ministry of Defense Program of Humanitarian Attention to the Demobilised (PAHD): FARC - Operation christmas
Lowe & Partners
SUMMARY
This entry is about Colombia's 60 year struggle against the world's oldest guerrilla group, FARC, which commits a terrorist act once every 3 days.
We were asked to create an idea to demobilise them. Inviting them to rediscover their lives and their freedom.
Going back to basics and conducting interviews with 200 ex-guerrillas revealed a powerful insight - that Christmas time is the most sensitive period for guerrillas. The interviews also reinforced how difficult it would be to communicate with...