What is programmatic all about?

This article explains programmatic advertising: the technology, terminology and opportunities, with advice on how to get started, the challenges it poses, and what the future might look like.

What is programmatic all about?

Wayne BlodwelliProspect

In this introduction to programmatic advertising, Wayne Blodwell of iProspect explains the technology, the terminology and the marketing opportunity, outlines the challenges, advises on how to get started, and hints as to its future development.

Programmatic advertising

This article is part of a collection of articles on programmatic advertising. Read more.

Today, digital advertising represents around 30% of total media ad spend globally, an increase from 21% in 2012. The growth is fuelled by display, mobile, social media and video advertising channels. These channels are powered by programmatic – the...

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