Nissan changes quickly to new content model

This event report outlines how Nissan, the automaker, is developing its model for content marketing.

Nissan changes quickly to new content model

Stephen WhitesideWarc

Nissan's attempts to drive engagement with consumers, Roel de Vries believes, will depend in large part on building innovative new models.

"We need to get much closer together with the media companies," de Vries told delegates at a MediaLink panel during CES 2017 in Las Vegas. "We need to change agency structures. We need to change the way we allocate budgets. So there's a long list of things to do. And sometimes my fear is that we are not going fast enough, because we are all trying to hang on...

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