20:20 hindsight: Predictions for the future... five years on

In this article Andrew Marsden looks back at 10 marketing related predictions made five years previously and assesses what has actually happened since.

20:20 hindsight: Predictions for the future… five years on

Andrew Marsden

In the spring of 2009, Andrew Marsden predicted 10 things marketers would need to know in 2013. We asked him to mark his own homework for spring 2014. How did he do?

1. Think global

My first observation was that marketing would need to move from thinking global and acting local, to acting global too. The shift of economic growth from west to east was already evident, as was the lack of growth in Europe. The BRIC nations, with resources in either oil or gas and vast...

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