Global Marketing Index, September 2013: European marketing budget outlook improves

This article includes the results of Warc's Global Marketing Index for September 2013, in which the outlook for marketers was positive, with strong readings in Europe and the Americas offsetting a fall on every measure for Asia Pacific.

European marketing budget outlook improves

Tom BristowWarc

  • Global marketing budgets rise, led by Europe and Americas, though Asia Pacific sees third month of decline
  • Headline GMI dips 0.9 points, but remains positive globally
  • Trading conditions and staffing levels continue to improve

In September the global outlook for marketers was positive, with rising indexes in Europe offsetting a drop in every reading for Asia Pacific, and a small dip in optimism in the Americas.

The Global Headline GMI measure – which takes into account marketers’ views on the state of marketing budgets, trading conditions and staffing levels across all...

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