WARC Webinar: Introduction to Asian consumers

Gemma Calvert, Nirvik Singh, Rajeev Batra and Martin Roll

This webinar introduces some of the key differences between Asian consumers, examining what impact some of the major economic transitions are having on societal trends, family values and expectations across different Asian countries.

Introduction to Asian Consumers

DOWNLOAD SLIDES

Presented by:

Prof. Gemma Calvert (R&D Director, Institute on Asian Consumer Insight)Nirvik Singh (Chairman and CEO, Grey Group, Asia)Prof. Rajeev Batra (Professor of Marketing, University of Michigan)Martin Roll (Business & Branding Strategist, Martin Roll Company)

Related content

  • Asia Strategy Report
  • South East Asia Topic Page
  • China Topic Page
  • Japan Topic Page
  • India Topic Page
  • More Warc webinars...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands