The five Ps for engaging in mobile moments

Julian Smith

This article takes a look at five ways in which brands can interact positively to build influence during the many micro-moments when consumers fleetingly use their phone in the course of a day.

The 5 Ps for engaging mobile moments

Julian SmithFetch

Mobile moments

This article is part of a series of articles on mobile moments. Read more

Smartphones have become an extension of ourselves, constantly with us; we interact with them fleetingly during multiple micro-moments throughout the day. Brands need to find ways of connecting positively and unobtrusively to build brand love and influence during these split seconds. Julian Smith of Fetch offers the five Ps required for success.

Mobile is becoming the primary media channel for most modern consumers today. As more and more of us become addicted to...

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