Understanding the online grocery shopper
Stephen WhitesideWarc
Encouraging more consumers to buy grocery products online will require the development of simple, seamless experiences from browsing and buying items on a smartphone to taking delivery of them at the doorstep.
All topped off with a ripe, delicious strawberry.
"If you deliver a perfect strawberry, you've got a customer for a long, long time. Or at least until the next strawberry comes in," Tim Dorgan, vice president/managing director at Peapod, the online grocery service, told delegates at the IRI Summit 2014, held in Kissimmee, Florida.
"You've got to maintain product...