How Dish Network stays ahead of ad blocking
Stephen WhitesideWarc
No responsible brand custodian can afford to ignore the rise of online ad blocking. And, according to Marjorie Gray, Digital Brand Manager at satellite-service provider Dish Network, such an acknowledgement must begin with an admission of guilt.
"I think, as a brand marketer, it's partly our fault that we're in this situation," she told delegates at MediaPost's OMMA Conference at South by Southwest (SXSW) in Austin, Texas. "We've always operated under this idea that if you just keep cramming ads at people, eventually they will convert, and buy, and...