Warc Briefing: Mobile

This briefing offers an overview of the history, theories and key trends related to Mobile. It sketches the progress of mobile marketing from simple SMS to more sophisticated video and location-based campaigns for mobile devices.

Warc Briefing: Mobile

Definition:Mobile campaigns are communications designed to engage consumers using a mobile device or network.

Quick facts

  • Almost half (45%) of total time spent on the mobile web is spent on Facebooki.
  • More than three in four people on earth – 4.6 billion at the end of 2009 – use mobile phonesii.
  • Globally, one in two mobile users would accept receiving ads in return for being able to listen to songs for free on their phonesiii.

History and future outlook

With people more attached to their phones than...

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Insights Team
Bray Leino

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