Wells Fargo builds total-market insights

This event report details how Wells Fargo, the financial-services group, is shifting its marketing strategy in line with changing demographics across the US.

Wells Fargo builds total-market insights

Geoffrey PrecourtWarc

A series of maps tells a story for Jamie Moldafsky, cmo of Wells Fargo, the San Francisco-based multinational banking and financial-services holding company.

According to the 2010 US Census, there are 25 "majority-minority" cities in America – that is, urban areas of at least 500,000 people where the number of non-Hispanic white residents is less than the number of what once were referred to as "minority" populations.

San Francisco San JoseLos Angeles...

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