MAP 2011 day one: Dealing with the data explosion and a changed consumer marketplace

Conference report from Day One of MAP 2011 - a Warc conference held in London. Presentations are grouped around three themes: the data explosion, how to measure all this new data, and the changes in the consumer marketplace signified by this data.

MAP 2011 day one: Dealing with the data explosion and a changed consumer marketplace

Joseph Clift

Click here for the report of day two.

The aim of Warc's Measuring Advertising Performance conference, a two-day event held in London in March 2011, is to bring together representatives from the client side and the agency side to discuss all aspects of marketing effectiveness.

Topics under discussion on the opening day can be grouped around three themes: the changing behaviour of consumers, the proliferation of measurable consumer data reflecting these changes, and the difficulties associated with measuring this data.

The data explosion

There has been an explosion in the...

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