How to develop an effective global brand strategy
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Where to start
Where I began
I joined BBH in 1985 to work on Levi's across Europe. At that time doing multi-national campaigns was an exception. It was seen as the province of lowest common denominator work. Capable of only the bland. In a sense I took a chance working on the Levi's account.
When I left BBH, some 28 years later, global...