The impact of ad blocking on brand strategy: Three expert perspectives

This article presents the opinions of three experts on the growing impact of ad blocking, in which users employ software to stop advertising messages from appearing on connected devices.

The impact of ad blocking on brand strategy: three expert perspectives

Stephen WhitesideWarc

Ad blocking has been the subject of considerable debate - and hyperbole - over the course of 2015.

The main reason this topic has prompted such alarm across the marketing community relates to scale: the number of consumers using software which stops advertising messages from appearing on connected devices like smartphones, tablets and laptops hit 198 million by June 2015, a 41% year-on-year increase, according to estimates from Pagefair and Adobe.

Read Warc's Trend Snapshot: Ad blocking for more.

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