The impact of ad blocking on brand strategy: three expert perspectives
Stephen WhitesideWarc
Ad blocking has been the subject of considerable debate - and hyperbole - over the course of 2015.
The main reason this topic has prompted such alarm across the marketing community relates to scale: the number of consumers using software which stops advertising messages from appearing on connected devices like smartphones, tablets and laptops hit 198 million by June 2015, a 41% year-on-year increase, according to estimates from Pagefair and Adobe.
Read Warc's Trend Snapshot: Ad blocking for more.
In a bid...