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Warc Prize for Asian Strategy: Analysis, 2013
This presentation analyses trends in the entries to the 2013 Warc Prize for Asian Strategy. Among the findings, India was the lead market in terms of volume of entry but the final list of winners came from six different markets within Asia. Single-market campaigns were far more common than multi-market efforts, although the Grand Prix was a multi-market tourism campaign. Shortlisted entries tended to use more media channels but in 2013, there was no sign that shortlisted entries had higher budgets. For the first time in the prize, social media was the most-used media channel, overtaking TV. Campaigns that used TV and social media in combination were more likely to be shortlisted.

Warc Prize for Asian Strategy 2013: An analysis of entries to the 2013 awards

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