Connected Commerce 2016

DigitasLBI

This paper presents findings from DigitasLBI's connected commerce research in 2016, exploring device choice, multi-device behaviour, pre-purchase journeys, and the place of bricks and mortar retail in the context of digital media.
  • Ownership of mobile devices is now widespread across all countries, with 94% of respondents in the 1000 participant survey reporting smartphone use.
  • In an analysis of daily general smartphone usage against usage of mobile to make purchases, India, Hong Kong, China, and Singapore rank highest for commercial mobile usage.
  • Retailer websites or apps are the first digital information source in all countries -most notably in the USA, UK, Germany, France and China; price comparison services are next (45%), and are most widely used in mainland Europe.
  • Price is the main online purchase driver in all product categories,...

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