The Innovation Casebook 2016: Insights from the Warc Prize for Innovation

This report analyses trends from the winning case studies of the Warc Prize for Innovation and draws out lessons for marketers to develop fresh thinking that can deliver business results.
  • Brands are increasingly thinking innovatively to address a specific societal need that goes beyond their core commercial remit, as seen in Vodafone's Grand-Prix winning 'Between Us' campaign.
  • The innovative application of data to develop marketing activity was another key theme, with data being used to solve business challenges such as boosting test drives for an automotive brand and improving conversion rates for a mobile operator.
  • Winning campaigns were shared extensively on social media, particularly by Millennials, and were adept at generating PR and earning media for the brand using low to no budget.
  • Featured case studies include...

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