Nestle: Now Everyone Can Breastfeed a Child

This case study tells the story of a campaign from Nestlé in India that addressed a social issue important to urban mothers - inadequate breastfeeding - with a pro-community message and an integrated media strategy.

Nestlé: Now Everyone Can Breastfeed a Child

Campaign details

Brand owner: Nestle India Ltd.Brand: NestleCountry: IndiaIndustry Public healthMedia: Internet - display, Internet - general, Internet - microsites, Newspapers, Online videoBudget: Up to 500k

Executive summary

Nestlé with Start Healthy, Stay Healthy initiative, wanted to champion the cause of adequate breastfeeding – a grave problem among urban Indian women. By identifying the key barriers that an urban mother faced and distributing the responsibility of breastfeeding from just the mother to the larger community, Nestlé not only engaged with the urban...

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