The new path to purchase, including how digital and mobile is reshaping the way we buy.
Connecting with today's shopper, including three ways that brands can engage with consumers.
Understanding different shopper types, including the three different types of shopper styles.
Engaging Millennials, including how to connect with a generation with high expectations.
In-store innovation, including the crucial role of the last mile of the consumer journey.
Shopper-led communications, including four lessons for co-ordinating comms along the purchase journey.
Fuelled by technological advancements, shopper behavior – and marketers' knowledge of it – is evolving...