The Warc Blog

The Warc Blog

Highlights from the Effies North America 2016
 
Posted by: Warc
 
Warc

This year's North American Effie Awards bestowed its top prize to Moms Demand Action, the US pressure group for gun control, for its 'Groceries not guns' campaign.

Read the Grand Effie and a selection of 25 other winning case studies.

But if you only have time to read a few of them, then here are my recommended highlights.

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Subjects: Awards, Advertising

24 June 2016 16:43

Three things I want to see at this year's Warc Prize for Asian Strategy
 
Posted by: Andreas Krasser, Head of Strategy & Innovation, DDB Group Hong Kong
 
Andreas Krasser

To say that I am very honored judging the 2016 Warc Prize for Asian Strategy would certainly be an understatement - not just because of the extremely humbling panel of fellow judges, but also because I personally hold a great deal of this award. After all, it's Asia's first dedicated competition rewarding great strategic marketing thinking from the region.

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Subjects: Awards, Advertising

21 June 2016 15:57

Jim DeLash on the Warc Media Awards: "'context' is the word of the day"
 
Posted by: Jim DeLash, Director, Multi-channel marketing, Glaxosmithkline
 
Jim DeLash

Jim DeLash is Director, Multi Channel Marketing Execution, at GlaxoSmithKline US, and a judge on the channel integration panel for Warc's Media Awards.

The following interview was undertaken by Lucy Aitken, who is case study editor at Warc.com.

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Subjects: Awards, Media

06 June 2016 17:11

New on Warc: How to maximize your digital ROI
 
Posted by: James Aitchison, Director, Warc
 
James Aitchison

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There's also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.

Sign up here to receive content updates like this by monthly email.

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Subjects: Advertising, Digital, Awards

12 May 2016 16:09

Warc 100: The brain's take on the world's best campaigns
 
Posted by: Guest blog
 
Guest blog

This post is written by Heather Andrew, CEO UK of Neuro-Insight.

The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from around the world. This year's top five campaigns are no exception: winners of 2016's honours include campaigns that utilise a bedtime story, military codebreaking game and displays of deformed vegetables.

Different as they are, these campaigns all demonstrate how to engage audiences and inspire them to action. One of the features that they have in common is an understanding of the role of creative messaging on subconscious processes like emotional and memory response.

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Subjects: Awards, Advertising, Brands

13 April 2016 16:56

New on Warc: How to maximize your digital ROI
 
Posted by: James Aitchison, Director, Warc
 
James Aitchison

The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There’s also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.

More...

Subjects: Advertising, Awards, Digital

06 April 2016 16:03

What does 'good' look like? - Warc Prize for Social Strategy
 
Posted by: Guest blog
 
Guest blog

Rob Blackie is Director of Social at OgilvyOne and is on the judging panel for the Warc Social Prize 2016

The range, depth and ambition of social is expanding rapidly, so this is an exciting time to be in the industry, even if we all constantly have to race to keep up with the speed of change.

As a judge for the Warc Prize for Social Strategy, I’m longing to see what award entries will teach me about the state of social this year.

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Subjects: Awards, Digital, Marketing

04 April 2016 17:00

Highlights from the 2016 ARF Ogilvy Awards: Targeting the 91%, stopping violence, and changing the national conversation
 
Posted by: Sam Peña-Taylor, Editorial Assistant, Warc
 
Sam Peña-Taylor

"As far as I know," David Ogilvy said, "I’m the only creative genius who started his career in research."

The ARF David Ogilvy Awards celebrate the extraordinary and creative use of research in powering effective advertising. Following the ceremony on Wednesday night in NYC, the 17 case studies are now live for Warc subscribers to browse here. These winners have proved a keen understanding of the part research plays in crafting ideas that resonate with people. If you’re pressed for time, we recommend that you start with these.

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Subjects: Awards, Advertising

17 March 2016 12:29

Highlights from the DBA Design Effectiveness Awards: heritage appeal, immersion, and naive design
 
Posted by: Sam Peña-Taylor, Editorial Assistant, Warc
 
Sam Peña-Taylor

The DBA Awards, published earlier this month on Warc.com, recognise design projects that are creatively and commercially effective. There are 60 case studies in total, which Warc subscribers can view here. Amongst a strong roster of brands old and new, we have dug out, debated, and curated these highlights from the awards.

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Subjects: Awards, Marketing

09 March 2016 16:49

Launching a brand in Egypt, programmatic tactics and screaming billboards: Highlights from the AME Awards 2016
 
Posted by: Lena Roland, Commissioning Editor, Best Practice, Warc
 
Lena Roland

The AME Awards went live on Warc this morning. The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to marketing problems. There were 47 case studies in total, which Warc subscribers can browse here. EXIT-Deutschland, an anti-fascist charity, won the grand trophy. You can find out more about the AME Awards here but if you’ve only got time to read a few I highly recommend the following.

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Subjects: Marketing, Advertising, Awards

01 March 2016 11:39

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