This post is written by Heather Andrew, CEO UK of Neuro-Insight.
The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from around the world. This year's top five campaigns are no exception: winners of 2016's honours include campaigns that utilise a bedtime story, military codebreaking game and displays of deformed vegetables.
Different as they are, these campaigns all demonstrate how to engage audiences and inspire them to action. One of the features that they have in common is an understanding of the role of creative messaging on subconscious processes like emotional and memory response.
The latest content on Warc includes new insights on digital ROI, brand growth and the rise of crowdfunding. There’s also new analysis on the Warc 100 plus case studies from the Warc Prize for Innnovation and the ARF Ogivly Awards.
Rob Blackie is Director of Social at OgilvyOne and is on the judging panel for the Warc Social Prize 2016
The range, depth and ambition of social is expanding rapidly, so this is an exciting time to be in the industry, even if we all constantly have to race to keep up with the speed of change.
As a judge for the Warc Prize for Social Strategy, I’m longing to see what award entries will teach me about the state of social this year.
"As far as I know," David Ogilvy said, "I’m the only creative genius who started his career in research."
The ARF David Ogilvy Awards celebrate the extraordinary and creative use of research in powering effective advertising. Following the ceremony on Wednesday night in NYC, the 17 case studies are now live for Warc subscribers to browse here. These winners have proved a keen understanding of the part research plays in crafting ideas that resonate with people. If you’re pressed for time, we recommend that you start with these.
The DBA Awards, published earlier this month on Warc.com, recognise design projects that are creatively and commercially effective. There are 60 case studies in total, which Warc subscribers can view here. Amongst a strong roster of brands old and new, we have dug out, debated, and curated these highlights from the awards.
The AME Awards went live on Warc this morning. The AME Awards for advertising and marketing effectiveness honour work that demonstrates ground-breaking solutions to marketing problems. There were 47 case studies in total, which Warc subscribers can browse here. EXIT-Deutschland, an anti-fascist charity, won the grand trophy. You can find out more about the AME Awards here but if you’ve only got time to read a few I highly recommend the following.
The CASSIES (Canadian Advertising Success Stories) are now ready for warc.com subscribers to read! The CASSIES recognise and reward the business effectiveness of Canadian advertising. There were 38 case studies in total, which Warc subscribers can browse here . Always, the feminine hygiene brand’s #LikeAGirl campaign and “Groceries Not Guns”, a campaign for Moms Demand Action for Gun Sense in the US, shared the Grand Prix prize. But if you’ve only got time to read a few I highly recommend the following.
The DMA International ECHO Awards 2015 went live on warc.com last week. The awards are given to campaigns that have the power to change business. Each winner has the perfect combination of visionary strategy, compelling creative and breakthrough results. There were 64 case studies in total. Here are my highlights.
The Warc Prize for Connection Strategy Awards went live on warc.com last week. These awards focus on channel ideas that deliver brand advantage. It is a global case study competition that looks for excellence in connection strategy, channel analysis and measurement. Coca-Cola, the soft drinks giant, won the Grand Prix. I've dug a little deeper to highlight a selection of content that I found particularly noteworthy.
The Warc Prize for Asian Strategy Awards went live on warc.com last week. These awards recognise and reward great strategic thinking in marketing in the region. Idea Cellular, the Indian mobile network operator, won the top prize. There are 80 winning and shortlisted papers in total which Warc subscribers can view here. I highlight a selection of content, mostly from the long tail, that I found particularly noteworthy.