myStarjob.com
Lim Wai Yee and Edward Ong
Campaign details
Brand owner: The Star Publications(M) BerhadLead agency: Rapp MalaysiaBrand:myStarjob.comCountry: MalaysiaIndustry Websites, online services, appsChannels used: Cinema, Internet - display , Internet - general, Internet - microsites , Newspapers, Online video , Outdoor, out-of-home, RadioMedia budget: Up to 500k
Executive summary
This case study describes how, in 2012, myStarJob.comentered the Malaysian online classified jobs market. However, although there were one million jobseekers a month, the top four players had already signed up most of them. The generic...