evian: Wimbledon wiggle
We are Social
The team
James Nester, Graham Jenks, Deola Laniyan, Amy Butterworth, Nick Hearne, Kristina Matovic.
How did the campaign make a difference?
This year, evian® wanted to become the single most talked about Wimbledon sponsor, by adding some of their Live Young spirit. The Wimbledon Wiggle got a 70% share of social conversation and reached 90 million people across social media, online and traditional news channels.
What details of the strategy make this a winning entry?
evian®wanted to implement a socially-led campaign that would own the conversation in the crowded Wimbledon...