easyJet: You've flown enough kilometres to reach the moon

This case study details how easyJet, the British aviation company, made use of email to increase engagement among its customers.

easyJet: You've flown enough kilometres to reach the moon

Agency: Havas helia

To celebrate a 20th anniversary with each of their customers in a personal and relevant way, easyJet applied the sentiment of the campaign, 'How 20 years have flown', to CRM communications. They used data to create emotional stories to not only bring customers' travels to life, it would bring easyJet closer to them.

Strategy

Rather than being self-congratulatory, easyJet told a story to resonate personally and emotionally.

They found inspiring information about customers' journeys with them over the past 20 years to show how customers' histories were linked...

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