Adidas: Boost your summer
Alex Chow
Campaign details
Brand: adidas Hong KongBrand owner: adidas Hong Kong LimitedAgency: Carat Media Services Hong Kong LimitedCountry: Hong KongIndustry: SportsChannels used: Content marketing, Earned media, buzz, Events & experiential, Games & competitions, Internet - display, Internet - general, Internet - microsites, Mobile & apps, Online video, Other & ambient media, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to $500k
Executive Summary
How to strengthen being an authority in the Hong Kong sports market? Global sports events...