Zing Digital: Diversity in Unity

This case study shows how Zing Digital, a Direct to Home (DTH) services provider, successfully launched a campaign that delivered region specific communications across India and took share from larger rivals.

Zing Digital: Diversity in Unity

Naresh Krishnaswamy

Campaign details

Brand: Zing DigitalBrand owner: Essel GroupLead agency: McCann World GroupCountry: IndiaIndustry: TV channels, services, programmesMedia: Packaging & design, Point-of-purchase, in-store, Print - general, unspecified, Radio, TelevisionBudget: 500k - 1 million

Executive summary

For the Direct to Home industry, the third phase of digitization was a landmark event. Because millions of television consumers who were on analog cable earlier had to now mandatorily shift to either digital cable or DTH services – opening up a huge potential customer base...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands