Youth Mobile World! A multi-country comparative case study of mobile use among young people
Anastasia MirzoyantsInterMedia AfricaAneta GuenovaInterMedia Survey Institute, USA
Introduction
New media have been widely credited with providing a forum for young people in developing societies to voice their opinions. To understand why new media are such a powerful draw, a team of researchers recently conducted a mixed-method study among youth in seven media markets; the methodology was replicated with little to no adaptation to allow for better comparability across selected countries. The study employed a suite of research methods, from a one-week diary of...