Youth Mobile World! A multi-country comparative case study of mobile use among young people

This paper describes results of a mixed-method study among youth in seven media markets that aimed to understand young people's use of mobile media.

Youth Mobile World! A multi-country comparative case study of mobile use among young people

Anastasia MirzoyantsInterMedia AfricaAneta GuenovaInterMedia Survey Institute, USA

Introduction

New media have been widely credited with providing a forum for young people in developing societies to voice their opinions. To understand why new media are such a powerful draw, a team of researchers recently conducted a mixed-method study among youth in seven media markets; the methodology was replicated with little to no adaptation to allow for better comparability across selected countries. The study employed a suite of research methods, from a one-week diary of...

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