Yellow Treehouse
Category: Corporate Reputation/Image (Silver); Return on Investment (Silver); Most Integrated Campaign (Silver); Paradigm Shift (Bronze)Agency: Colenso BBDO and Aim ProximityAdvertiser: Yellow
SUMMARY
The Yellow pages?
Isn't that what you used to find stuff before Google?
In 2008, the NZ Yellow pages Group had a major image problem. Consumers and advertisers alike were questioning their relevance in the post-Google age.
We needed to do something major to make New Zealanders reconsider Yellow as a relevant, contemporary brand and business. The 'Yellow Treehouse' campaign made a significant contribution to improving the corporate image attributes of...