Yatra.com: Ehsaan Mat Lo
Campaign details
Brand owner: Yatra Online Pvt. Ltd.Lead agency: McCann World GroupBrand:Yatra.comCountry: IndiaIndustry Travel agents, tour operatorsMedia: Content marketing, Magazines - consumer, Mobile & apps, Newspapers, Online video, Print - general, unspecified, Radio, TelevisionBudget: 1 - 3 million
Executive summary
The online travel agency (OTA) business in India was growing at 35% YOY. But the largest component of the business i.e. air ticket booking had become commoditised, with near zero margins. The focus was now shifting to hotel booking – the next...