Wyndham Rewards: Wyndham Rewards Umbrella 2015 Campaign

This case study details how Wyndham Hotel Group, a US hotel business, re-launched its Wyndham Rewards loyalty program and enrolled millions of new members.

Wyndham Rewards: Wyndham Rewards Umbrella 2015 Campaign

Executive summary

Product Description:

Part of Wyndham Hotel Group, Wyndham Rewards is a loyalty program that makes earning and redeeming rewards for travel simple and attainable. The program offers a flat, free night redemption rate at more than 7,800 hotel brands across the globe with no blackout dates.

Objective of the Campaign:

Recognizing a need for a simple, generous, easy-to-understand hotel loyalty program, we launched a reimagined loyalty program built for everyday people. As the first global program of its scale with a flat redemption rate (15,000 points = 1 free night), the...

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