World Wide Fund For Nature Hong Kong: The Last Word

This case study explains how WWF Hong Kong, the wildlife charity, challenged misconceptions about the ivory trade and achieved a total ban of the trade of ivory in Hong Kong.

Advertiser: World Wide Fund For Nature Hong KongAgency: Ogilvy & Mather Group HKCountry: Hong Kong

Objectives

Every hour, poachers kill three African elephants1. At this rate, the species will be completely extinct by 20252. Valued at over US$1 billion annually3, the ivory trade is one part of a greater network of illicit trade that includes weapons, drugs, humans and numerous other endangered species. Despite a global ban on the international trade of ivory in 1989, licensed ivory (or "old ivory") remains legal to trade in Hong Kong. This loophole...

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