Word of mouth marketing: giving readers something to talk about

An increasing number of newspapers have sought to redesign their format in an effort to more closely correlate with the way that readers consume their news.

Word of mouth marketing: giving readers something to talk about

Dave BalterBzzAgent, Inc.

In early 2007, The Wall Street Journal rolled out an entirely redesigned daily newspaper. The folks at The Journal decided it was time for a smaller, more “on-the-go” newspaper that would complement the way today's readers consume news.

In the final days of 2006, the newspaper continued to remind readers that a change was coming and just after the New Year, a full section of the newspaper was dedicated to the transformation — including detailed notes from the editorial staff on how to read the adapted...

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