What we know about social media effectiveness

Explores the current thought and writing on social media effectiveness so that marketers can identify the best channels to meet the brand’s objectives.

Social media platforms have become significant marketing channels combining high reach with the ability to target based on consumer interests and profile. As paid media channels, their impact can be maximised by using creative that is designed for mobile screens. Understanding how people use, pay attention to and are influenced by the diversity of platforms is important and can help marketers identify the best channels to meet the brand's objectives.

Definition

Social media are online communication channels through which users create communities to share information, ideas, personal messages, and other content (such as videos). They include social networking sites, video sharing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands